Protect your business name and logo! Your brands--including your business name, product or service names, logo, and slogan--are key to the success of your business. You can protect these valuable business assets by registering them as trademarks with the U.S. Patent and Trademark Office (USPTO). Trademark: Legal Care for Your Brand contains the most up-to-date information on selecting and protecting a great trademark. Learn how to: choose trademarks that distinguish you from competitors secure and protect a domain name for your business use the USPTO's new Trademark Search system use the new Trademark Center to register your mark protect a trademark even if you haven't registered it enforce your trademark rights against infringers Includes step-by-step instructions on using the USPTO's new tools to search for and register marks in the federal trademark database. The 14th edition also includes updates on the latest trademark laws and court cases.

A plain-English guide to intellectual property law Patent, Copyright & Trademark is a unique, comprehensive reference that explains the complex and fast-moving laws of intellectual property (IP). It covers patents, copyrights, trademarks, and trade secrets, and for each includes: * an overview of the law * recent developments in the law * the scope of IP protection * sample registration forms and other forms * a substantial glossary of terms Topics in the book include: * the types of patents and the basics of applying for a patent * what copyright protects and how AI is impacting copyright as we know it * what marks can be registered and how to register a trademark * what qualifies as a trade secret and how to protect trade secrets Patent, Copyright & Trademark is a handy, one-stop reference for businesses that own or deal in IP, attorneys who need to have a basic understanding of IP law, individual inventors and creators, and anyone who wants to understand how this important area of law and business works.