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BA 223 Principles of Marketing

Resources to support students taking BA 223.

AMA Citation Guide

American Marketing Association Reference Style List PDF.

Survey Software: Qualtrics

Qualtrics login page: 

OSU provides a campus-wide license for the Qualtrics survey system that is available to all faculty, staff and students. Qualtrics is an industry leading web-based survey system that offers a robust capability for building and distributing surveys and supports sophisticated data analysis tools.