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BA 590: Marketing Management

Marketing Resources @ OSU Libraries

These resources have been ordered by relevance to your assignments for this class. The resources near the top are possibly more relevant to your assignments, but you might also find useful information from resources further down the list.

Marketing eBooks

International Marketing Data and Statistics (online book) and European Marketing Data and Statistics (physical book) Statistical yearbooks containing comparable business and marketing information.  The subjects covered range from banking and finance, consumer market sizes and foreign trade to cultural and economic indicators. It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance, you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more.  The international edition includes the United States.

"Free" Online Resources for Marketing

US Census Data portal: Data from the U.S. census including Puerto Rico and island areas. Includes population, housing, and economic information.

Oregon Rural Communities Explorer: Information compiled and updated by faculty and staff at Oregon State University thanks to a generous donation from the Ford Foundation. Much of the online information about Oregon communities (including Portland) that can't be found anywhere else.

Survey Software: Qualtrics

Qualtrics login page:

OSU provides a campus-wide license for the Qualtrics survey system that is available to all faculty, staff and students. Qualtrics is an industry leading web-based survey system that offers a robust capability for building and distributing surveys and supports sophisticated data analysis tools.


NAICS Lookup from the U.S. Census Bureau

What is NAICS? The North American Industry Classification System or NAICS is a federal classification system used by Canada, Mexico, and the United States to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data relating to the business economy.

Using the NAICS code to find distributors and manufacturers?  If the NAICS code begins with a 3 or 4 you can find more information (top manufacturers, states where they are located, etc) in the volume of three books titled "Manufacturing & Distribution U.S.A" which can be found online. Click on "Connect to this title online".

AMA Citation Guide

American Marketing Association reference guidelines can be found here