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MRKT 495/595 Retail Management (Ecampus)

Demographic Data: American FactFinder and More!

United States Census Bureau Fact Finder

The U.S. Census Bureau is the primary resource for U.S. demographic data (United States, Puerto Rico and the Island Areas), and the primary tool for accessing it is American FactFinder. It is fairly easy to use, and convenient since it includes data from several censuses and surveys including:

  • The American Community Survey
  • The American Housing Survey
  • three Annual Economic Surveys: Annual Survey of Manufactures, Business Patterns, and Nonemployer Statistics  
  • The Decennial Census (every 10 years) (age, sex, race, housing units and more)
  • The Economic Census (every 5 years)
  • The Population Estimates Program

See the training guide for American FactFinder (AFF) for help

Other data and resources


stats america logo

This new site is amazing! It gives you one-stop access to many useful U.S. data sites and tools especially useful for economic development. Some of the things included on the site are:

Data Profiles


StatsAmerica is a service of the Indiana Business Research Center at Indiana University's Kelley School of Business. This initiative is funded in part by the U.S. Commerce Department's Economic Development Administration.

Economic Census & Economic Programs

fun fact from 2012 economic census

Economic Census Portal

The portal into the Census Bureau's Economic Statistics programs and surveys.

Here is a slideshow, originally presented by the Census Bureau on December 11, 2012, that goes over the Economic Census and a few other programs. Exercises are included. It is a useful introduction to using Economic Census data--including NAICS.