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MRKT 396 Fundamentals of Marketing Research

AMA Citation Guide

American Marketing Association (AMA) Reference Style List PDF. The AMA also has sample citations on their website.

Survey Software: Qualtrics

OSU provides a campus-wide license for the Qualtrics survey system that is available to all faculty, staff and students. Qualtrics is an industry leading web-based survey system that offers a robust capability for building and distributing surveys and supports sophisticated data analysis tools. You can log into the OSU Qualtrics instance here.