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BA 396: Fundamentals of Marketing

Fundamentals of Marketing

Using This Guide

The resources listed in this guide have proven useful for your assignment in BA 396 in the past, but there may be more resources than you find listed here. Check the Marketing and Business Guides for more suggestions, or contact the Business Librarian for further help.

Marketing Resources / OSU Libraries

Marketing eBooks

International Marketing Data and Statistics (online book) and European Marketing Data and Statistics (physical book)  are statistical yearbooks containing comparable business and marketing information.  The subjects covered range from banking and finance, consumer market sizes and foreign trade to cultural and economic indicators. It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance, you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more.  The international edition includes the United States.

Free Online Resources for Marketing

American FactFinder: Data from the U.S. census including Puerto Rico and island areas. Includes population, housing, and economic information. (There is a LibGuide for how to use American FactFinder, that takes you through step-by-step

State Master: Database of facts about states. When viewing results, look at the bottom of the page to find the source. You may need to visit the source to view the most up-to-date information.

Oregon Rural Communities Explorer: Information compiled and updated by faculty and staff at Oregon State University thanks to a generous donation from the Ford Foundation. Much of the online information about Oregon communities (including Portland) that can't be found anywhere else.

AMA Citation Guide

AMA Reference Style List PDF.