Skip to Main Content

BA 518: Adopting the Entrepreneurial Mindset (Corvallis and Ecampus)


What is NAICS? 

The North American Industry Classification System or NAICS is a 6-digit federal classification system used by Canada, Mexico, and the United States to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data relating to the business economy. It replaces an earlier system, the 4-digit SIC (Standard Industrial Classification). Such industry classification systems are useful for comparing data.

How is it useful for this assignment? Use this code to pull up Industry and competitor market research in the business databases.

How to find it:  It is included in most tables, articles, and company information profiles you find in many of the business databases, or go to NAICS Lookup from the U.S. Census Bureau to search or browse for the code matching your industry.


Survey Software: Qualtrics

DOING YOUR OWN SURVEY? OSU students/faculty have access to QUALTRICS

Qualtrics login page:

OSU provides a campus-wide license for the Qualtrics survey system that is available to all faculty, staff and students. Qualtrics is an industry leading web-based survey system that offers a robust capability for building and distributing surveys and supports sophisticated data analysis tools.

Other Useful LibGuides

Where can I get more help?

Contact the OSU Libraries Information Desk


Profile Photo
Diana Castillo
3rd Floor, Valley Library

Help with Market Analysis

Another option:

  • Reference USA. This database is especially useful for small business owners/entrepreneurs and for job seekers. OSU does not subscribe but it is available at the Corvallis-Benton County Public Library. (OSU students can get a free public library card, even if you don't reside in Benton County. If you have a card, you can access this from home.)
Market analysis can be very challenging. Not all the information you need is going to be publicly available, which is precisely why you also need to conduct primary research, With regard to your secondary research, sometimes you'll have to extrapolate information from different sources to get the information you need. Market research reports created by for-profit companies are usually much too expensive for a student to afford and impossible for a library to obtain. You will need to get creative!

Business News Sources

Searching in the business news can be useful for several reasons: you can get a feel for overall trends and development in an industry, discover who the major companies are within an industry, and find out what's happening that's new and exciting.

Helpful Databases / OSU Libraries

As you do your research of companies and markets, the following databases provided by OSU Libraries may prove useful for finding company and industry information.

Free Online Demographic Resources

To construct a successful business or marketing plan, it is important to know your audience. Demographic tools are a good way to discover something about the people and the communities you plan to market to--here are several freely available online tools to help you.

US Cencus Bureau Fact Finder

American FactFinder: Data from the U.S. census including Puerto Rico and island areas. Includes population, housing, and economic information. (Step-by-step LibGuide for how to use American FactFinder:

Census Reporter   For a more visual rendition of Census information, try this Knight News project developed to make it easier for journalists to write stories using information from the U.S. Census Bureau. Place profiles and comparison pages provide a friendly interface for navigating data, including visualizations for a more useful first look.

State Master: Database of facts about states. When viewing results, look at the bottom of the page to find the source. You may need to visit the source to view the most up-to-date information.

Oregon Explorer: Rural Communities Explorer: Information compiled and updated by faculty and staff at Oregon State University thanks to a generous donation from the Ford Foundation. Includes online information about Oregon communities (including Portland) that can't be found anywhere else.

Small Business Help from U.S. Census Bureau

Census Business Builder  Open access

Marketing eBooks

International Marketing Data and Statistics (online book) and European Marketing Data and Statistics (physical book)  are statistical yearbooks containing comparable business and marketing information.  The subjects covered range from banking and finance, consumer market sizes and foreign trade to cultural and economic indicators. It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance, you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more.  The international edition includes the United States.