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GRAD 571/572: Translating Research to Innovation

Lens of the Market Stage 1: Useful Library resources to aid in research

Other Useful Subject Guides

Industry and Market Information

For business and/or market research, you may wish to go directly to those library guides for more options and information (see links in the Other Useful Subject Guides box on this page).

Below are listed some databases that have proven useful for Industry research.


The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Knowing the NAICS code(s) for your chosen industry can also be an essential tool for finding all kinds of information on your product, because many of the databases attach these codes to their articles, which makes focused searching easier.

There are several ways of discovering NAICS codes.

Approach 1: NAICS lookup: This can be time-consuming and confusing, so you may wish instead to try...

Approach 2: Search a business database (Business Source Premier, Wall Street Journal, Mergent Online, etc.) with a subject keyword or the name of a company you already know is involved with the kind of product you're researching. Look at the results to find assigned NAICS codes and make note of them.

Manufacturing and International Trade Report

Something that may be useful to you in establishing the value of your products is this annual report from the U.S. Census Bureau. It contains manufacturing data on the value of product shipments. The data are published on a North American Industry Classification System (NAICS) basis from the 2012 Economic Census Industry Series and the 2013 Annual Survey of Manufactures. The MITR also includes official U.S. export and import merchandise trade statistics.