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These databases may be of particular use to Marketing researchers.
The U.S. Census Bureau is the primary resource for U.S. demographic data (United States, Puerto Rico and the Island Areas), and the primary tool for accessing it is American FactFinder. It is fairly easy to use, and convenient since it includes data from several censuses and surveys including:
See the training guide for American FactFinder AFF
What is NAICS? The North American Industry Classification System or NAICS is a federal classification system used by Canada, Mexico, and the United States to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data relating to the business economy.
Read more about NAICS at the U.S. Census Bureau website. You can also find simple NAICS Indentification Tools on the NAICS website.
You can use the NAICS code to find distributors and manufacturers: If the NAICS code begins with a 3 or 4 you can find more information (top manufacturers, states where they are located, etc) in the volume of three e-books titled Manufacturing & Distribution U.S.A. which can be found online.
Qualtrics login page: http://oregonstate.edu/main/online-services/qualtrics
OSU provides a campus-wide license for the Qualtrics survey system that is available to all faculty, staff and students. Qualtrics is an industry leading web-based survey system that offers a robust capability for building and distributing surveys and supports sophisticated data analysis tools.
OSU Libraries frequently offers workshops in beginning and advanced Qualtrics--check the Graduate and Faculty Workshops schedule to sign up, at http://osulibrary.oregonstate.edu/graduate-students.
International Marketing Data and Statistics and European Marketing Data and Statistics are statistical yearbooks containing comparable business and marketing information. The subjects covered range from banking and finance, consumer market sizes and foreign trade to cultural and economic indicators. It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance, you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more. The international edition includes the United States.
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