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BA 467: New Venture Laboratory

Market Research in OSU Libraries Databases

The following links lead to OSU subscription resources that business and marketing students may find helpful.

Free Online Demographic Resources

To construct a successful business or marketing plan, it is important to know your audience. Demographic tools are a good way to discover something about the people and the communities you plan to market to--here are several freely available online tools to help you.

Data.Census.Gov: Data from the U.S. census including Puerto Rico and island areas. Includes population, housing, and economic information. (Step-by-step LibGuide for how to use the new US Census Data website:

Census Reporter   For a more visual rendition of Census information, try this Knight News project developed to make it easier for journalists to write stories using information from the U.S. Census Bureau. Place profiles and comparison pages provide a friendly interface for navigating data, including visualizations for a more useful first look.

State Master: Database of facts about states. When viewing results, look at the bottom of the page to find the source. You may need to visit the source to view the most up-to-date information.

Oregon Explorer: Rural Communities Explorer: Information compiled and updated by faculty and staff at Oregon State University thanks to a generous donation from the Ford Foundation. Includes online information about Oregon communities (including Portland) that can't be found anywhere else.

Marketing eBooks

International Marketing Data and Statistics (online book) and European Marketing Data and Statistics (physical book)  are statistical yearbooks containing comparable business and marketing information.  The subjects covered range from banking and finance, consumer market sizes and foreign trade to cultural and economic indicators. It serves as an ideal base for building country profiles, strategic planning and international market analysis. At a glance, you can compare population size by age, length of the average working week, consumer expenditure on hotels by month and much more.  The international edition includes the United States.


NAICS Lookup from the U.S. Census Bureau

What is NAICS? The North American Industry Classification System or NAICS is a federal classification system used by Canada, Mexico, and the United States to classify business establishments for the purpose of collecting, analyzing, and publishing statistical data relating to the business economy.

AMA Citation Guide

 AMA Reference Style List (PDF) from the American Marketing Association, to help with citations in your bibliography.